Reporting on your leads

We want our clients to make the most of the lead management software, so have introduced a bespoke reporting facility to extract and report on the data accumulated from leads to help our clients make the best managerial decisions in the future.

You can break down the most important reporting into three broad areas, these are marketing, internal and overall. The bottom financial line is key to all of these areas.

With the web referrer information automatically going into the lead management system, its easy to have reports drawn up about the best converting keywords and searches from both PPC campaigns and organic search results - as well as any other marketing which a client participates in. You can use this data for lowering your CPC and increasing ROI right away.

Making sure everyone is doing their job properly and finding out who is performing best is a must. With internal reporting, users can gather information on the best qualifiers, the volume of sales calls, follow up's, conversion and any other data on employees using the system. This data can be used to assign certain jobs in the future or to re-organise staff positions to be more efficient and profitable.

A client can have lead reports developed in any area, however the overall key financial data, taking into account turnaround times, employee performance and the highest value conversions will allow a business to reach monthly performance targets with the most accuracy.